Financial dimensions of marketing management

Author(s)

• Mossman, Frank Homer
• Crissy, William Joseph Eliot
• Fischer, Paul M.

Bibliographic Information

Financial dimensions of marketing management

Frank H. Mossman, W.J.E. Crissy, Paul M. Fischer

（Series on marketing management）

Wiley, c1978

Note

"A Ronald Press publication."

Includes bibliographical references and indexes

Details

• NCID: BA14243412
• ISBN:
  • 0471033766
• LCCN: 77014990
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xviii, 170 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.1/55
• Subject Headings:
  • LCSH : Marketing -- Management -- Finance
• Parent Bibliography ID:
  • BA14243434