Changing pattern of consumer behaviour and marketing in Japan

Author(s)

• 梶原, 禎夫 カジハラ, ヨシオ
• 長崎大学経済学部国際化政策研究プロジェクト ナガサキ ダイガク ケイザイガクブ コクサイカ セイサク ケンキュウ プロジェクト

Bibliographic Information

Changing pattern of consumer behaviour and marketing in Japan

[Yoshio Kajihara]

Policy Research Project on Internationalization of Japanese Economy, Nagasaki University, Faculty of Economics, 1990

Note

First ed. appeared in 1985 under the title: The characteristics of consumer behaviour and marketing in Japan; section 2 and appendix added

Details

• NCID: BA14264037
• Country Code: ja
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Nagasaki
• Pages/Volumes: 262 p.
• Size: 21 cm
• Classification:
  • NDLC : DH411
  • LCC : HF5415
  • NDC8 : 675.021
• Subject Headings:
  • LCSH : Marketing -- Japan