General managers in action : policies and strategies
著者
書誌事項
General managers in action : policies and strategies
Oxford University Press, 1992
2nd ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This is a revision of a textbook with cases first published in early 1988. The second edition has been substantially revised to take into account reactions to the first edition. The book is longer and has new chapters on financial management, global management, and Boards of Directors. Other chapters have been revised to include topics such as ethics, strategic alliances, and Europe 1992.
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