Fundamentals of marketing

Author(s)

• Stanton, William J.

Bibliographic Information

Fundamentals of marketing

[by] William J. Stanton

（International student edition）

McGraw-Hill Kogakusha, [c1975]

4th ed

Note

Includes bibliographical references

Details

• NCID: BA14271815
• Country Code: ja
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Tokyo
• Pages/Volumes: 752 p.
• Size: 21 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Case studies
• Parent Bibliography ID:
  • BA10936574