The creative marketer

Author(s)

• Majaro, Simon
• Institute of Marketing

Bibliographic Information

The creative marketer

Simon Majaro

（The Marketing series）

Butterworth-Heinemann, 1991

• : pbk.

Note

"Published in association with the Chartered Institute of Marketing."

Includes index

Details

• NCID: BA14302431
• ISBN:
  • 0750600969
  • 075061708X
• LCCN: 91199268
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford ; Boston
• Pages/Volumes: 178 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Psychological aspects -- Handbooks, manuals, etc
  • LCSH : Creative ability in business -- Handbooks, manuals, etc
  • LCSH : Psychology, Industrial -- Handbooks, manuals, etc
• Parent Bibliography ID:
  • BA00527772