Strategic marketing management : planning, implementation, and control

Author(s)

• Wilson, R. M. S. (Richard Malcolm Sano)
• Gilligan, Colin
• Pearson, David J.
• Chartered Institute of Marketing

Bibliographic Information

Strategic marketing management : planning, implementation, and control

Richard M.S. Wilson and Colin Gilligan with David J. Pearson

（The Marketing series, . Student）

Butterworth-Heinemann, 1992

Note

"Published in association with the Chartered Institute of Marketing."

Includes bibliographical references (p. [616]-634) and index

Details

• NCID: BA14381584
• ISBN:
  • 0750603291
• LCCN: 91029728
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford [England]
• Pages/Volumes: xx, 644 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8/02
  • NDC7 : 675.2
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA00527772