Strategic marketing management : planning, implementation, and control

著者

• Wilson, R. M. S. (Richard Malcolm Sano)
• Gilligan, Colin
• Pearson, David J.
• Chartered Institute of Marketing

書誌事項

Strategic marketing management : planning, implementation, and control

Richard M.S. Wilson and Colin Gilligan with David J. Pearson

（The Marketing series, . Student）

Butterworth-Heinemann, 1992

注記

"Published in association with the Chartered Institute of Marketing."

Includes bibliographical references (p. [616]-634) and index

詳細情報

• NII書誌ID(NCID): BA14381584
• ISBN:
  • 0750603291
• LCCN: 91029728
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Oxford [England]
• ページ数/冊数: xx, 644 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HF5415.13
  • DC20 : 658.8/02
  • NDC7 : 675.2
• 件名:
  • LCSH : Marketing -- Management
• 親書誌ID:
  • BA00527772