書誌事項

Marketing strategy

Paul Fifield

(The Marketing series, Practitioner)

Butterworth-Heinemann, 1992

  • pbk.

大学図書館所蔵 件 / 19

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注記

Includes bibliographical references and index

内容説明・目次

巻冊次

ISBN 9780750601511

内容説明

Intended to provide marketing practitioners with useful information on the role of the marketing director in the successful organization of the 1990s, this book should also help managers outside that specialism to understand the pivotal role of marketing in the business strategy process.

目次

  • Introduction to the marketing strategic process
  • the business strategy process
  • key roles of managing and marketing directors
  • principal areas of analysis and decisions
  • developing the business objective and business strategy
  • the marketing strategy process.
巻冊次

pbk. ISBN 9780750617116

内容説明

This is an attempt to strip away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. Marketing practitioners should find this a handy book on the role of the marketing director in the successful organization of the 1990s. Managers outside that specialism will be able to understand the pivotal role of marketing in the business-strategy process, while students should benefit from the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment.

目次

  • Introduction to the marketing strategic process
  • the business strategy process
  • key roles of managing and marketing directors
  • principal areas of analysis and decisions - developing the business objective and business strategy
  • the marketing strategy process.

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詳細情報

  • NII書誌ID(NCID)
    BA14397074
  • ISBN
    • 0750601515
    • 075061711X
  • LCCN
    92136655
  • 出版国コード
    uk
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Jordan Hill, Oxford
  • ページ数/冊数
    v, 259 p.
  • 大きさ
    24 cm
  • 親書誌ID
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