Greater prosperity through marketing research : the first 40 years of A.C. Nielsen Company
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Greater prosperity through marketing research : the first 40 years of A.C. Nielsen Company
(Newcomen address, 1964)
Newcomen Society in North America, 1964
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Note
Delivered at a National Newcomen Dinner of the Newcomen Society in North America, held in the Guildhall of the Ambassador West Hotel, at Chicago, Ill., on Apr. 30, 1964