Identifying competitive product-market boundaries : strategic and analytical issues

Author(s)

• Day, George S.
• Shocker, Allan D.

Bibliographic Information

Identifying competitive product-market boundaries : strategic and analytical issues

by George S. Day & Allan D. Shocker

（Report / Marketing Science Institute, no. 76-112）

Marketing Science Institute, c1976

Details

• NCID: BA1703965X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge
• Pages/Volumes: 50 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951