Cases in advertising and promotion management

Author(s)

• Quelch, John A.
• Farris, Paul

Bibliographic Information

Cases in advertising and promotion management

John A. Quelch, Paul W. Farris

Irwin, c1991

3rd ed

Note

Includes bibliographical references and indexes

• NCID: BA17040808
• ISBN:
  • 0256096899
• LCCN: 90005212
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, IL
• Pages/Volumes: xiii, 908 p.
• Size: 25 cm
• Classification:
  • LCC : HF5823
  • DC20 : 659.1
• Subject Headings:
  • LCSH : Advertising -- Case studies
  • LCSH : Sales promotion -- Case studies