Strategic marketing management

Author(s)

• Dolan, Robert J.

Bibliographic Information

Strategic marketing management

readings selected by Robert J. Dolan

（The practice of management series）

Harvard Business School Publications, c1991

Note

Includes index

Details

• NCID: BA17041403
• ISBN:
  • 0875843107
• LCCN: 91031903
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xvi, 656 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA17041447