Marketing HRD within organizations : enhancing the visibility, effectiveness, and credibility of programs

Author(s)

• Gilley, Jerry W.
• Eggland, Steven A.

Bibliographic Information

Marketing HRD within organizations : enhancing the visibility, effectiveness, and credibility of programs

Jerry W. Gilley, Steven A. Eggland

（The Jossey-Bass management series）

Jossey-Bass, c1992

1st ed

Note

Includes bibliographical references (p. 231-233) and index

Description and Table of Contents

Description

Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position. Discover how to: * Heighten the visibility of HRD * Earn employee commitment to your programs * Ensure that your programs are cost-effective and contribute tothe bottom line This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.

Table of Contents

1. Why HRD Professionals Must Be Marketing Oriented 2. Placing the Organization's Needs First: Meeting Expectations forHRD 3. Generating Interest and Participation in Training 4. Initiating a Strategic Marketing Plan for HRD: The FirstSteps 5. Market Research and Segmentation: Offering the Right Program atthe Right Time 6. Setting Program Prioroties and Allocating Limited Sources 7. Weighing the Costs and Benefits of Proposed Programs 8. Raising the Visibility of HRD Within the Organization 9. Communicating the Values and Benefits of HRD Persuasively 10. Putting Plans into Action: Sixteen Steps for Marketing HRDSuccessfully

by "Nielsen BookData"

• NCID: BA17043114
• ISBN:
  • 1555424023
• LCCN: 91029615
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: San Francisco
• Pages/Volumes: xviii, 242 p.
• Size: 24 cm
• Classification:
  • LCC : HF5549
  • DC20 : 658.3
• Subject Headings:
  • LCSH : Personnel management -- Marketing
• Parent Bibliography ID:
  • BA00116847