Marketing HRD within organizations : enhancing the visibility, effectiveness, and credibility of programs
著者
書誌事項
Marketing HRD within organizations : enhancing the visibility, effectiveness, and credibility of programs
（The Jossey-Bass management series）
Jossey-Bass, c1992
1st ed
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注記
Includes bibliographical references (p. 231-233) and index
内容説明・目次
内容説明
Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position.
Discover how to:
* Heighten the visibility of HRD
* Earn employee commitment to your programs
* Ensure that your programs are cost-effective and contribute tothe bottom line
This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.
目次
1. Why HRD Professionals Must Be Marketing Oriented
2. Placing the Organization's Needs First: Meeting Expectations forHRD
3. Generating Interest and Participation in Training
4. Initiating a Strategic Marketing Plan for HRD: The FirstSteps
5. Market Research and Segmentation: Offering the Right Program atthe Right Time
6. Setting Program Prioroties and Allocating Limited Sources
7. Weighing the Costs and Benefits of Proposed Programs
8. Raising the Visibility of HRD Within the Organization
9. Communicating the Values and Benefits of HRD Persuasively
10. Putting Plans into Action: Sixteen Steps for Marketing HRDSuccessfully
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