Improving business and academic collaboration on research in marketing

Author(s)

• Greyser, Stephen A.

Bibliographic Information

Improving business and academic collaboration on research in marketing

by Stephen A. Greyser

（Report / Marketing Science Institute, no. 77-100）

Marketing Science Institute, c1977

Details

• NCID: BA17052523
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge
• Pages/Volumes: iv, 16 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951