Advertising : principles and practice

Author(s)

• Wells, William
• Burnett, John
• Moriarty, Sandra E. (Sandra Ernst)

Bibliographic Information

Advertising : principles and practice

William Wells, John Burnett, Sandra Moriarty

Prentice Hall, c1992

2nd ed

Note

Includes bibliographical references and index

Details

• NCID: BA17055667
• ISBN:
  • 0130162051
• LCCN: 91036573
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: 1 v. (various pagings)
• Size: 28 cm
• Classification:
  • LCC : HF5823
  • DC20 : 659.1
  • NDC7 : 674
• Subject Headings:
  • LCSH : Advertising