Packaging the presidency : a history and criticism of presidential campaign advertising
著者
書誌事項
Packaging the presidency : a history and criticism of presidential campaign advertising
（Oxford paperbacks）
Oxford University Press, 1992
2nd ed
- : pbk
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注記
Bibliography: p. 512-535
Includes index
内容説明・目次
内容説明
This volume provides an unbiased examination of the role of public relations and advertising in relation to American presidential campaigns. The text has been revised and updated to include the 1988 US elections.
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