Explaining buyer behavior : central concepts and philosophy of science issues
著者
書誌事項
Explaining buyer behavior : central concepts and philosophy of science issues
Oxford University Press, 1992
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.
目次
1: Marketing Management and the Behavioral Sciences
2: Explanation
3: Causal Explanation
4: Causal Temporal Modes of Explanation
5: Teleological Explanation: Goal Ascription, Reasons, and the Rationality Principle
6: Teleological Explanation: Function Ascription
7: Explanatory Systems of Psychology
8: Explanatory Systems of Sociology
9: Emotion: A Multidisciplinary Approach
10: Understanding Consumer Actions Using Social Science Sensitizing Concepts
11: Philosophical Controversies Underlying Explanatory Systems and Methodologies
12: Research Methodology
13: Choosing Explanatory Theory: Recent Controversies in the Philosophy of Science
Discussion Questions
Name Index
Subject Index
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