Readings in marketing management

Author(s)

• Kotler, Philip
• Cox, Keith Kohn

Bibliographic Information

Readings in marketing management

Edited by Philip Kotler [and] Keith K. Cox

Prentice-Hall, [1971, c1972]

Note

Includes bibliographies

Details

• NCID: BA17082863
• ISBN:
  • 0137592418
• LCCN: 76158294
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xiv, 457 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Addresses, essays, lectures