The entrepreneur and small business problem solver : an encyclopedic reference and guide

著者

書誌事項

The entrepreneur and small business problem solver : an encyclopedic reference and guide

William A. Cohen

Wiley, c1990

2nd ed

  • :
  • : pbk

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注記

Includes bibliographical references

内容説明・目次

巻冊次

: ISBN 9780471501237

内容説明

"Hes successfully managed to combine expert start-up and management informationat least 10 books worthin a single volume. An amazing feat!" Jerome Goldstein, Publisher, In Business " an incredible storehouse of knowledge critical for success in almost every business. " Dr. Marshall E. Reddick, Director of the Institute of Entrepreneurship and Professor of Marketing, California State University, Los Angeles "The most striking feature of the book is the very scope of its coverage: I cant think of many business subjects which are not covered here in such detail as to live up to the title of Problem Solver. I can also see a problem for Bill Cohen: After this, what can he do for an encore?" Herman Holtz, Author, How to Succeed as an Independent Consultant "This skilled and comprehensive management guide leads the entrepreneur safely through the numerous phases of successful business operations. " Bert Fregly, Management Assistance Officer, U. S. Small Business Administration

目次

FINANCIAL PROBLEM SOLVING. The Legal Aspects of Going Into Business. Sources of Capital and How to Get a Loan. Business Insurance. Buying a Business. Leasing or Buying Equipment. Financial Management. Credit and Credit Collection. Record Keeping. MARKETING PROBLEM SOLVING. Marketing Research. How to Find and Introduce a New Product. How to Price Your Products and Services. Advertising and Publicity. Personal Selling. How to Make Money with Trade Shows. How to Develop a Marketing or Business Plan. MANAGEMENT PROBLEM SOLVING. Recruiting Employees. Protecting Your Idea. Personnel Management. How to Avoid Getting Ripped Off. How the Computer Can Revolutionalize Your Business.
巻冊次

: pbk ISBN 9780471501244

内容説明

Designed for readers involved in their own businesses, this edition has been revised and updated to include contemporary case studies and further information on various problems encountered.

目次

FINANCIAL PROBLEM SOLVING. The Legal Aspects of Going Into Business. Sources of Capital and How to Get a Loan. Business Insurance. Buying a Business. Leasing or Buying Equipment. Financial Management. Credit and Credit Collection. Record Keeping. MARKETING PROBLEM SOLVING. Marketing Research. How to Find and Introduce a New Product. How to Price Your Products and Services. Advertising and Publicity. Personal Selling. How to Make Money with Trade Shows. How to Develop a Marketing or Business Plan. MANAGEMENT PROBLEM SOLVING. Recruiting Employees. Protecting Your Idea. Personnel Management. How to Avoid Getting Ripped Off. How the Computer Can Revolutionalize Your Business.

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