Le marketing strategique : fondements, méthodes et applications

Author(s)

Bibliographic Information

Le marketing strategique : fondements, méthodes et applications

Jean-Jacques Lambin

McGraw-Hill, 1989

2. ed

Available at  / 1 libraries

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Note

Includes bibliographical references

Details

  • NCID
    BA1710341X
  • ISBN
    • 2704211663
  • Country Code
    fr
  • Title Language Code
    fre
  • Text Language Code
    fre
  • Place of Publication
    Paris ; Auckland
  • Pages/Volumes
    xvi, 455 p.
  • Size
    25 cm
  • Classification
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