Political empiricism : communication strategies in state and regional elections

書誌事項

Political empiricism : communication strategies in state and regional elections

Rita Kirk Whillock

(Praeger series in political communication)

Praeger, 1991

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注記

Bibliography: p. [225]-237

Includes index

内容説明・目次

内容説明

Most information about the role of political consultants in elections has been limited to analyses of the few major firms that manage presidential and major congressional contenders. Political Empiricism shifts the focus of research to state and regional races, examining the strategies and variables unique to the smaller political campaigns. Rita Kirk Whillock describes how severe budgetary constraints, inexperienced campaign staffs, and extremely limited voter research change the face of political campaigns on the state and local levels. Each chapter of this volume presents a mixture of the theoretical and the practical, providing a link between current scholarship and real campaign strategies. The volume's case study approach explores key issues and concerns of political communication, including incumbency, image, gender, fundraising, advertising, and message strategies. Political Empiricism stands as a significant scholarly account that balances the existing bias toward analyses of national campaign strategies, and helps close the gap between communications practice and theory. Highly recommended for scholars and students of political communication and political science.

目次

About the Series by Robert E. Denton, Jr. Foreword by Robert E. Denton, Jr. Four "Given" Cases The Triumph of an Underdog: The Role of a Communication Scholar as a Consultant for One Mayoral Election Challenge and Recovery: An Incumbent's Battle for Position in a State Senate Race Running on the Family Name: The Impact of Gender and Issue Framing on the Race of a Political Newcomer Death at the Hands of Consultants: An Analysis of Defeat in the 1990 Alabama Gubernatorial Primary "Available Means of Persuasion" Constructing Persuasive Arguments The Torch of the Word The Climate for Image Campaigns The Shot: Constructing Persuasive Images The Faculty of Observing a Campaign's Critical Junctures Criticism, Co-optation and Cynicism: Response Strategies for Handling Hostile Situations The Spin: Public Relations and Elections Fund-Raising: Turning Images and Arguments into Capital Bibliography Index

「Nielsen BookData」 より

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