Decision models and descriptive models in marketing

Author(s)

• Ehrenberg, A. S. C.
• Goodhardt, G. J.

Bibliographic Information

Decision models and descriptive models in marketing

by A.S.C. Ehrenberg and G.J. Goodhardt

（Working paper）

Marketing Science Inst., 1976

Note

Preliminary research report, no. 76-117

Details

• NCID: BA17115226
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 32 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA1711542X