Cases in marketing management : issues for the 1990s

Author(s)

• Hinkle, Charles L.
• Johnston, Wesley J.
• Lanigan, Esther F.

Bibliographic Information

Cases in marketing management : issues for the 1990s

Charles L. Hinkle, Wesley J. Johnston , Esther F. Lanigan

Prentice Hall, c1992

2nd ed

Note

Includes bibliographical references

• NCID: BA17118767
• ISBN:
  • 0131163515
• LCCN: 91032550
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xvii, 650 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Case studies