Introduction to marketing management : text and cases

Author(s)

• Rewoldt, Stewart Henry
• Scott, James Dacon
• Warshaw, Martin R.

Bibliographic Information

Introduction to marketing management : text and cases

Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw

R.D. Irwin, 1977

3rd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA17134286
• ISBN:
  • 0256019282
• LCCN: 76024277
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xv, 755 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies