Selling today : an extension of the marketing concept
著者
書誌事項
Selling today : an extension of the marketing concept
Allyn & Bacon, 1991
5th ed
- student text ed.
- instructor's annotat
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注記
Includes index
内容説明・目次
内容説明
Stressing consultative selling relationships with customers through attention to customer needs and custom-fitted solutions, this work develops relationship, product, customer and presentation selling strategies needed in the 1990s.
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