Selling today : an extension of the marketing concept

Author(s)

• Manning, Gerald L.
• Reece, Barry L.

Bibliographic Information

Selling today : an extension of the marketing concept

Gerald L. Manning, Barry L. Reece

Allyn & Bacon, 1991

5th ed

• student text ed.
• instructor's annotat

Note

Includes index

Description and Table of Contents

Description

Stressing consultative selling relationships with customers through attention to customer needs and custom-fitted solutions, this work develops relationship, product, customer and presentation selling strategies needed in the 1990s.

by "Nielsen BookData"

Details

• NCID: BA17134628
• ISBN:
  • 0205132502
  • 0205137253
• LCCN: 91033242
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xvi, 601 p.
• Size: 24 cm
• Classification:
  • LCC : HF5438.25
  • DC20 : 658.8/5
• Subject Headings:
  • LCSH : Selling