Marketing models
Author(s)
Bibliographic Information
Marketing models
Prentice-Hall, c1992
- : [pbk]
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Note
Includes bibliographical references (p. 715-776) and indexes.
Description and Table of Contents
Description
This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models. The focus is on substantive marketing decisions rather than on methodology.
by "Nielsen BookData"
