How much is enough? : getting the most from your advertising dollar

Author(s)

• Jones, John Philip

Bibliographic Information

How much is enough? : getting the most from your advertising dollar

John Philip Jones

Lexington Books , Maxwell Macmillan Canada , Maxwell Macmillan International, c1992

Note

Includes bibliographical references (p. [347]-370) and index

Details

• NCID: BA17190800
• ISBN:
  • 0669246395
• LCCN: 91045347
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York,Toronto,New York
• Pages/Volumes: xvii, 382 p.
• Size: 25 cm
• Classification:
  • LCC : HF5821
  • DC20 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • FREE : Advertising
  • FREE : United States
  • FREE : EuropeGB9300849