How much is enough? : getting the most from your advertising dollar

著者

• Jones, John Philip

書誌事項

How much is enough? : getting the most from your advertising dollar

John Philip Jones

Lexington Books , Maxwell Macmillan Canada , Maxwell Macmillan International, c1992

注記

Includes bibliographical references (p. [347]-370) and index

• NII書誌ID(NCID): BA17190800
• ISBN:
  • 0669246395
• LCCN: 91045347
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York,Toronto,New York
• ページ数/冊数: xvii, 382 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5821
  • DC20 : 659.1
• 件名:
  • LCSH : Advertising
  • FREE : Advertising
  • FREE : United States
  • FREE : EuropeGB9300849