Cases in marketing management
Author(s)
Bibliographic Information
Cases in marketing management
Wiley, c1992
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
This detailed casebook is divided into sections which tackle 10 of the most difficult issues in contemporary marketing management. Focusing on a number of situations which students will encounter in the office, it covers many business problems which are international in nature.
Table of Contents
Marketing Decision Making. Customer Behavior and Market Segmentation. Marketing Research and Forecasting. Product Policy. Advertising and Sales Promotion. Pricing. Distribution. Marketing and Society. Planning and Implementation. Case Index.
by "Nielsen BookData"
