Cases in marketing management
著者
書誌事項
Cases in marketing management
Wiley, c1992
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This detailed casebook is divided into sections which tackle 10 of the most difficult issues in contemporary marketing management. Focusing on a number of situations which students will encounter in the office, it covers many business problems which are international in nature.
目次
Marketing Decision Making. Customer Behavior and Market Segmentation. Marketing Research and Forecasting. Product Policy. Advertising and Sales Promotion. Pricing. Distribution. Marketing and Society. Planning and Implementation. Case Index.
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