Video economics
著者
書誌事項
Video economics
Harvard University Press, 1992
- : alk. paper
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注記
Bibliography: p. [315]-328
Includes index
内容説明・目次
内容説明
Between the late 1970s and the early 1990s the U.S. television industry transformed from a heavily regulated business to a highly competitive one, with new networks, technologies, and markets. Video Economics addresses the major issues affecting competitive advantage in the industry, including sequential program release strategies known as windowing, competition among program producers, the economics of networking, cable television, scheduling strategies, and high definition television (HDTV). The authors present the economic tools required to analyze the industry as they take up each new topic. This book will be of particular interest to students of the mass media, communication policy officials, communication lawyers and consultants, and media and advertising executives.
目次
* Preface 1. Introduction * Basic Economics of Broadcast Television * Players in the Industry * Regulatory Reform * The Notion of a Public Good * Summary 2. The Supply of Programming * Windowing * Competition among Producers * Foreign Markets * The Competitiveness of Program Supply * Summary 3. Traditional Models of Program Choice * Steiner Models * The Beebe Model * Pay Television * Summary 4. Modern Models of Program Choice * Demand Analysis * Welfare Analysis * The Spence-Owen Model * The Wildman-Owen Model * Multichannel Programming * New Directions in Program Choice * Summary 5. Network Economics * Network Basics * Television News * Regulation * Risk Bearing * The New Cable Networks * The Decline of the Broadcast Networks * The Future of the Broadcast Networks * Strategic Options * Summary 6. Cable Television * Cable and the FCC * New Program Services * Bundling of Transmission and Content * Natural Monopoly and Local Market Power * The Effective Competition Standard * No Case for Reregulation * Price Elasticity of Cable Demand * Competition from New Entrants * Too Few Gatekeepers? * The Issue of Access * Monopsony Power * Vertical Integration * Regulatory Policy * Local Broadcasters and Cable * Telephone Companies and Cable * Summary 7. Advanced Television * Terminology * Brief History * The Economics of Standard Setting * Television Standards * Network Externalities * Obstacles to ATV Adoption * NTSC-ATV Compatibility * The Importance of Compatibility * Adoption Scenarios * Policy Issues * Summary * Bibliography * Notes * Index
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