Franchising : a case-study approach

Author(s)

• Dnes, Antony W.

Bibliographic Information

Franchising : a case-study approach

Antony W. Dnes

Avebury, c1992

Note

Includes bibliographical references (p. 318-321)

Description and Table of Contents

Description

This is an account of international franchising practices (i.e. allowing others to use a trade name to operate a satellite firm in return for a fee). Case studies are drawn from across the world. The author compares the theory and evidence obtained from the research.

Table of Contents

• Part 1 An economic analysis of franchising: introduction - a fieldwork-based study of franchising
• the economic theory of franchise contracts
• methodological aspects of the study. Part 2 Cases: product franchises
• brand franchises
• franchises based on other specialized inputs. Part 3 Cross site analysis: the nature of franchising
• fee schedules
• some further analysis
• the wider franchise contract
• specialized assets
• why franchise? conclusions.

by "Nielsen BookData"

• NCID: BA17221449
• ISBN:
  • 185628221X
• LCCN: 92177223
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Aldershot, Hants ; Brookfield, Vt.
• Pages/Volumes: x, 321 p.
• Size: 23 cm
• Classification:
  • LCC : HF5429.23
  • DC20 : 658.8/708
  • NDC7 : 673.8
  • DC20 : 381.130941
• Subject Headings:
  • LCSH : Franchises (Retail trade) -- Case studies
  • FREE : Franchising
  • FREE : Great BritainGB9137910