Gordon McLendon : the maverick of radio
著者
書誌事項
Gordon McLendon : the maverick of radio
（Contributions to the study of mass media and communications, no. 32）
Greenwood Press, 1992
- :alk. paper
大学図書館所蔵 件 / 全23件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. [219]-234) and index
内容説明・目次
内容説明
Students and others interested in radio history will be intrigued by this fast-paced biography of Gordon McLendon's career in the radio industry, touching also on his work in motion pictures and involvement in Texas politics.
Following a glimpse into his childhood, education, and military career, Ronald Garay describes McLendon's station ownership and management in Palestine, Texas; the development of a major network, the Liberty Broadcasting System; his live and recreated baseball and football programs; and his skirmishes with the major league baseball establishment. Much attention is given to how McLendon re-invented radio and competed with television and print media through his Top 40 music hits, disc jockey programming, and the use of local news. Important concerns regarding station trafficking, editorializing, and public interests are considered as well in this extraordinary book.
目次
Introduction Childhood, Education and Military Career KNET and KLIF: First Ventures into Radio The Liberty Broadcasting System: Halcyon Days The Liberty Broadcasting System: Finis KLIF and Top 40 Radio McLendon Station Group: Acquisition and Management McLendon Station Format Innovations McLendon Station Editorials Departure from Radio Politics, Moviemaking and Other Interests Reflections Reference List Bibliography Index
「Nielsen BookData」 より