Basic marketing : principles and practice

Author(s)

• Cannon, Tom, B. Sc

Bibliographic Information

Basic marketing : principles and practice

Tom Cannon

Cassell, c1992

3rd ed

• : pbk

Note

Includes index

Details

• NCID: BA17239127
• ISBN:
  • 0304325589
  • 0304316733
• LCCN: 91033364
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York, NY, USA
• Pages/Volumes: xiv, 463 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing