Marketing looks outward : 1976 business proceedings

Author(s)

• International Marketing Conference, Los Angeles, 1976
• Locander, William B.

Bibliographic Information

Marketing looks outward : 1976 business proceedings

edited by William Locander

（Series / American Marketing Association, no. 38）

American Marketing Association, c1977

Note

Includes bibliographies and index

Details

• NCID: BA17241093
• ISBN:
  • 0877570876
• LCCN: 76030865
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xiv, 127 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing -- Management -- Congresses
  • LCSH : Marketing research -- Congresses
  • LCSH : Consumers -- Congresses
• Parent Bibliography ID:
  • BA11802460