Marketing strategy and plans : systematic marketing management

Author(s)

• Luck, David Johnston
• Ferrell, O. C.

Bibliographic Information

Marketing strategy and plans : systematic marketing management

David J. Luck, O.C. Ferrell

Prentice-Hall, c1979

Note

Bibliography: p. 455-461

Includes index

Details

• NCID: BA17278559
• ISBN:
  • 0135582547
• LCCN: 78010459
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xv, 474 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- United States -- Management
  • LCSH : Marketing -- United States -- Management -- Case studies