Macro marketing

Author(s)

• Moyer, Reed
• Hutt, Michael D.

Bibliographic Information

Macro marketing

Reed Moyer, Michael D. Hutt

（Wiley/Hamilton series in marketing）

Wiley, c1978

2nd ed

Note

"A Wiley/Hamilton publication."

Includes bibliographical references and indexes

Details

• NCID: BA17280437
• ISBN:
  • 0471026999
• LCCN: 77026816
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Santa Barbara [Calif.]
• Pages/Volumes: xii, 201 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 380.1
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA13135844