Bibliographic Information

Basic marketing : a managerial approach

E. Jerome McCarthy, with assistance of Andrew A. Brogowicz

R.D. Irwin, 1981

7th ed

Available at  / 22 libraries

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Note

Includes bibliographical references and indexes

Details

  • NCID
    BA17286579
  • ISBN
    • 0256025339
  • LCCN
    80085240
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Homewood, Ill.
  • Pages/Volumes
    xix, 762 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
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