Essentials of marketing

Author(s)

• McCarthy, E. Jerome (Edmund Jerome)
• Brogowicz, Andrew A.

Bibliographic Information

Essentials of marketing

E. Jerome McCarthy with the assistance of Andrew A. Brogowicz

（The Irwin series in marketing）

R.D. Irwin, 1982

Rev. ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA17286659
• ISBN:
  • 0256026483
• LCCN: 81084883
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xvii, 540 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA0019742X