Revolutionizing product development : quantum leaps in speed, efficiency, and quality

Bibliographic Information

Revolutionizing product development : quantum leaps in speed, efficiency, and quality

Steven C. Wheelwright, Kim B. Clark

Free Press , Maxwell Macmillan Canada , Maxwell Macmillan International, c1992

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Note

Includes bibliographical references and index

Description and Table of Contents

Description

A company's capability to conceive and design quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and design functions for problem solving and fast action, particularly during the critical design-build-test cycles of prototype creation. Companies that consistently "design it right the first time" have a formidable edge in the crucial race to market.

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Details
  • NCID
    BA17289180
  • ISBN
    • 0029055156
  • LCCN
    91038170
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York,Toronto,New York
  • Pages/Volumes
    xiv, 364 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
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