Macro-marketing : distributive processes from a societal perspective, an elaboration of issues : the proceedings of the Macro-marketing Seminar, University of Colorado, Boulder, Colorado, August 14-17, 1977

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Macro-marketing : distributive processes from a societal perspective, an elaboration of issues : the proceedings of the Macro-marketing Seminar, University of Colorado, Boulder, Colorado, August 14-17, 1977

edited by Phillip D. White and Charles C. Slater

Business Research Division, Graduate School of Business Administration, University of Colorado, c1978

  • : pbk

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Includes bibliographies

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