Macro-marketing : new steps on the learning curve : proceedings of the Third Macro-Marketing Seminar, W. Alton Jones Conference Center, University of Rhode Island, Kingston, Rhode Island, August 13-16, 1978

著者

• Macro-Marketing Seminar (3rd : 1978 : University of Rhode Island)
• Fisk, George
• Nason, Robert W.

書誌事項

Macro-marketing : new steps on the learning curve : proceedings of the Third Macro-Marketing Seminar, W. Alton Jones Conference Center, University of Rhode Island, Kingston, Rhode Island, August 13-16, 1978

edited by George Fisk and Robert W. Nason

Business Research Division, Graduate School of Business Administration, University of Colorado, c1979

注記

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA17290463
• LCCN: 84622291
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boulder, Colo.
• ページ数/冊数: xi, 421 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5415
  • DC19 : 658.8
• 件名:
  • LCSH : Marketing
  • LCSH : Marketing -- Management
  • LCSH : Comparative marketing