Macro-marketing : new steps on the learning curve : proceedings of the Third Macro-Marketing Seminar, W. Alton Jones Conference Center, University of Rhode Island, Kingston, Rhode Island, August 13-16, 1978

Author(s)

• Macro-Marketing Seminar (3rd : 1978 : University of Rhode Island)
• Fisk, George
• Nason, Robert W.

Bibliographic Information

Macro-marketing : new steps on the learning curve : proceedings of the Third Macro-Marketing Seminar, W. Alton Jones Conference Center, University of Rhode Island, Kingston, Rhode Island, August 13-16, 1978

edited by George Fisk and Robert W. Nason

Business Research Division, Graduate School of Business Administration, University of Colorado, c1979

Note

Includes bibliographies

Details

• NCID: BA17290463
• LCCN: 84622291
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boulder, Colo.
• Pages/Volumes: xi, 421 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management
  • LCSH : Comparative marketing