Macromarketing : evolution of thought : proceedings of the Fourth Macromarketing Seminar, University of Colorado, Boulder, Colorado, August 9-12, 1979

Author(s)

• Macromarketing Seminar (4th : 1979 : University of Colorado)
• Fisk, George
• Nason, Robert W.
• White, Phillip D.
• University of Colorado, Boulder. Business Research Division

Bibliographic Information

Macromarketing : evolution of thought : proceedings of the Fourth Macromarketing Seminar, University of Colorado, Boulder, Colorado, August 9-12, 1979

edited by George Fisk, Robert W. Nason, and Phillip D. White

Business Research Division, Graduate School of Business Administration, University of Colorado, c1980

• : pbk

Note

Includes bibliographies

Details

• NCID: BA17290510
• LCCN: 84622609
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boulder, Colo.
• Pages/Volumes: x, 325 p.
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses