Managing innovation and new product development

Author(s)

• Pessemier, Edgar A.

Bibliographic Information

Managing innovation and new product development

by Edgar A. Pessemier

（Report / Marketing Science Institute, no. 75-122）

Marketing Science Institute, c1975

Details

• NCID: BA17301435
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge
• Pages/Volumes: 62 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951