Principles of marketing channel management : interorganizational distribution design and relations

Author(s)

• Mallen, Bruce E.

Bibliographic Information

Principles of marketing channel management : interorganizational distribution design and relations

Bruce Mallen

Lexington Books, c1977

Note

Includes bibliographical references and indexes

Details

• NCID: BA17305913
• ISBN:
  • 0669009857
• LCCN: 76027923
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lexington, Mass.
• Pages/Volumes: xx, 353 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.125
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing channels
  • LCSH : Marketing -- Management