Market research and analysis

Author(s)

• Lehmann, Donald R.

Bibliographic Information

Market research and analysis

Donald R. Lehmann

R.D. Irwin, 1979

Note

Includes bibliographies and index

Details

• NCID: BA18114229
• ISBN:
  • 0256021406
• LCCN: 78061187
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xiii, 721 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Marketing research -- Problems, exercises, etc