Market segmentation : concepts and applications

Author(s)

• Engel, James F.
• Fiorillo, Henry F.
• Cayley, Murray Alexander

Bibliographic Information

Market segmentation : concepts and applications

edited by James F. Engel, Henry F. Fiorillo [and] Murray A. Cayley

（Holt, Rinehart and Winston marketing series）

Holt, Rinehart and Winston, [1972]

Note

Bibliography: p. 469-483

Includes index

Details

• NCID: BA1811431X
• ISBN:
  • 0030880823
• LCCN: 79167809
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 486 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/008
• Subject Headings:
  • LCSH : Market segmentation -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA03809544