Marketing: concepts and strategy

Author(s)

• Bell, Martin L.

Bibliographic Information

Marketing: concepts and strategy

[by] Martin L. Bell

Houghton Mifflin, [1972]

2nd ed

Note

Includes bibliographical references

Details

• NCID: BA18117045
• ISBN:
  • 0395041627
• LCCN: 79163282
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: viii, 961 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management